The single most effective way to continue the conversation with prospects and consumers is by email. Social media marketing and PPC traffic can be great sources for sending highly targeted traffic direct to your landing page funnels and sequences. However, building leads requires building an email list.

Simply asking for the email is not enough…

Email List Building Basics

Jason Fladlien has a talent for email marketing, sales propositions and developing attractive offers like few other marketers in the Internet Marketing do. He knows Email List Building and Email Copy. I have been following his emails for almost 3 years now. It is safe to say that he is in the top 1% of income earners in America and his talents in email marketing can persuade even the most skeptical buyer to open, read, click and then take the next desired action…

Whether it is getting cold traffic to opt in to a form on your website, or convincing a busy marketer to take the time out of their day for a webinar event with a sales pitch at the close of the training, Jason has mastered it all and he has taught me quite a bit.

Two years ago Jason and I were staying at the Tuscany in Las Vegas both attending the Earn 1K A Day seminar. Jason was a keynote speaker at the event that weekend and he said something to me that really unlocked the door to email list building…

“You must be willing to give the user something that is even more valuable to them than their most prized email address.” And it was at that moment that the light bulb got much brighter…

Jason went on to say that “you must consider where the traffic is coming from and make sure all the steps in the customer journey from the ad, to the landing page, to the offer, to the thank you page… Everything should be congruent. You cannot confuse the traffic or they do not take action.”

This all may sound pretty common sense but the reality is that most of marketing really is as practical as people can comprehend… No different than reading the menu in a drive through, right?

The biggest secret to email marketing and how to build an email list was the last thing that Jason shared with me that day in Vegas…

“It needs to be so simple and so well connected through every part of the sequence that it just makes complete sense to the person that is being moved through the funnel… It should be second nature!

They should not have to think about it or begin making considerations. “It should be automatic and make complete sense.” Just like a driver at a red light, right? The light turns green and the driver puts his or her foot on the gas and goes. They do not think about taking their foot off the brake and moving it onto the gas, it’s second nature once you have been driving for a while. There is no conscious thought needed because the subconscious mind has done the thinking and the decision making in an instant. So fast that it almost required absolutely no thought what-so-ever. Those are the 3 key elements to creating a great funnel for just about any niche that you want to build an email list for…

The next step is mailing the list to keep the activity fresh and the entertainment high!

Dr. Ben Adkins is probably another one of the smartest email marketers in the Email Marketing and IM space. He believes strongly in being entertaining, delivering value and making things very clear so that people can take the information that he shares on his webinars and inside his courses and use it in their lives and in their business to grow. Dr. Ben recently revealed his own personal method for developing follow up offers and continual content that can be distributed and redistributed to your email lists; including building a fresh email list and how to begin selling affiliate products to your niche email list like a pro. The training was fantastic…

Here’s the way it works for Dr. Ben…

He likes to first identify the niche that he would like to build a list on. Next he will research the target consumers and develop persona profiles or what Dr. Ben calls Avatars. Once you know who you are marketing to and you get inside their mind, then you can develop the offer…

Or if you’re selling affiliate products this is the perfect time to begin reviewing upcoming launches found listed on launch calendars and identify the ones that your niche email list might be interested in to determine if you can build a product around one or more. Give yourself 60 days to build up a list for a product that you are going to create for the launch.

What? Create a product?

Crazy right??

Nope!

The affiliate offer is actually the product that you are going to be selling to your email list…

HOWEVER, the product that you create will be used to compliment the main product that you want to sell.

Here is the important part of this mastermind secret from the FEARLESS Dr. Ben Adkins.

The reason that people on your list buy is because they trust you.

The reason that they come on your webinar and open your emails, even when several other marketers are promoting the same product to their list, is because you keep them entertained. So don’t be boring…

Be entertaining, right?

BUT, here is the most important part of all:

The reason that people buy the particular product on a particular day that you sell it to them is because of the product that you created “As the Bonus” (one that develops the user’s need for the “actual product”) is exactly why the buyers choose to buy them.

The big secret is that people don’t buy because they wanted the product that you’re selling. They actually buy because they don’t want to miss out on having the bonuses that you have created for the product. “The product in their minds is really only secondary, even if they do not admit it… They are buying because of the bonus” said Ben Adkins.  Just as Jason Fladlien had pointed out in regards to email list building…

If you want to get their best email address, (the one that they often hold close guarded and don’t want to share) then you have to give them so much value that they would not even think twice. If you want to keep selling to the list, as we learned from Dr. Ben Adkins… The proven system is to create a bonus that is so valuable that people actually buy because of the bonus, not because of the product itself. Even when collecting an email address, we may not be making a monetary exchange with the user, but we are selling them on giving us their most coveted email address in exchange for perceived value that they will receive in return from us.

Make the trade… Build Your Email List like the pros!